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Communications & Marketing

same way we always do everything” strategies. And it worked! In 2021, two of the college instructors
joined Chi Chapter. The following year, the chapter of 18 added 4 more members, and in 2023, they added
8 new members (see Figure).

Figure
Impact of Project on Membership

To ensure member retention, the chapter has been proactive in building relationships between
new and current members. Each new member is assigned two “rose buddies” who make sure that
new members are introduced to chapter members, contacted to come to meetings, and met for coffee
and support. At meetings, leaders plan for opportunities allowing new and old members to become
acquainted. For example, one simple strategy they use is to hand out playing cards and then have
folks sit by suit or team for an activity by the number on the card. Collegiate members are a particular
focus for mentoring and, as they move out of the area to accept teaching positions, are connected to
their nearest DKG chapter.

Conclusion
Creating partnerships is but one way to market DKG effectively; it is a strategy that matches our
Purposes and our “personality” as an organization. It is easily paired with certain service work. Chapters and
state organizations are encouraged to consider partnerships as a valid and efficacious tool for growing our
Society. As is demonstrated by the success of Chi Cowlitz Chapter, partnerships afford many opportunities
for growing our chapters. Joining more traditional tools of media and press releases, partnerships expand
the potential for growth and increase knowledge of DKG’s relevance to educators.
For more ideas on marketing, see the Resources tab of the DKG International website https://www.
dkg.org.

Thanks to Barbara Clausen, Kay Stern, and the members of the Chi Cowlitz Chapter, WA, for graciously
sharing this program with the International Communications and Marketing Committee.

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