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resources (expert employees
                             being considered a resource)
                             and opportunities  to observe               ...trust between
                             lateral  peers not onsite (such
                             as a neighboring school within     communicators, regardless
                             a  district)  but  the  pervasive
                             belief is that those things are       of political hierarchy...is
                             actually  inaccessible,  that    paramount to communicating
                             cultural  perception  is more
                             impactful  than the reality  of                 effectively.
                             the access itself (Brown &
                             Starkey, 1994).
                                From the review of the
                             literature, three themes emerged: trust between communicators, collaboration as a
                             means to strengthen both communication and organization, and a leader’s role in
                             impacting a program’s culture. Review of the literature shows that trust between
                             communicators,  regardless of political  hierarchy within the organization,  is
                             paramount to communicating effectively. Oftentimes, if the receiver does not trust
                             the sender’s credibility or intentions, the message sent is not received in the way the
                             sender intended. On the other hand, a sender’s perception of the receiver’s abilities
                             and intentions can also cloud the method in which the sender chooses to deliver
                             the information, thus potentially further obscuring the message. Collaboration and,
                             specifically, regular opportunities to collaborate are also vital in the growth of an
                             organization’s culture, and the themes of trust and collaboration often overlap. A
                             message may not be received as originally intended due to a lack of trust, but if there
                             are no regular opportunities to build that trust or correct misconstrued messages,
                             the distrust will be perpetuated,  and the non-communicative  culture within an
                             organization will be perpetuated.
                                Furthermore, review of the literature made clear how vital a role leadership plays
                             within these realms and the potential impact (both positive and negative) a leader’s
                             communication perception and style can have. If members of horizontal leadership
                             (such as principals  at high schools within the same district)  do not get ample
                             opportunities to collaborate and build trust between and among like-minded peers,
                             their practice is informed by this belief system within the district. This can cause a
                             trickle-down effect and lead to a lack of communication, trust, and leadership within
                             their own organizations. However, if members of horizontal leadership do have a
                             culture of trust and communication, this can have a positive trickle-down effect on
                             the individual organizations and lead to increased employee satisfaction and morale.

                             Trust Between Communicators
                                Throughout the literature,  an element  essential  to cultural,  communicative
                             growth became apparent—trust between communicators. Hoy and Miskel (1982)
                             contended that
                                    The effectiveness of a message depends in part on the level of credibility that
                                    the receiver attributes to the sender. Source, or sender, credibility consists
                                    of the trust and confidence that the receiver has in the words and actions of
                                    the communicator. The level of credibility, in turn, influences the reactions
                                    of the receiver to the words and actions of the sender. In some cases, the
                                    identity and reputation of the source, far from authenticating the message,


        44                                           The Delta Kappa Gamma Bulletin: International Journal for Professional Educators
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