Page 44 - 2022_Magazine_89-2

Communications & Marketing

HOME

MY DKG DKGIEF LEADERSHIP LAB

• MY ACCOUNT • ABOUT • DKG LEADER • GENERAL
• APPLY/SUBMIT [always • FUNDS RESOURCES # RESOURCES
listed with deadlines, PDF • WAYS TO CONTRIBUTE ▪ PRESIDENT* ▪ SOCIETY
up only during submission • BLOG ▪ MEMBERSHIP » LEADERSHIP
period] • DONATE CHAIR* WEBINARS, SELF-
• COMMUNITIES ▪ PROGRAM/EEC PUBLICATION,
• DKG STORE CHAIR* COMMITTEE
• DIRECTORY
• CHAPTER LOCATOR ▪ TREASURER* RESOURCES,
▪ EDITOR* BLOGS
CHAT WIDGET ▪ WEBMASTER* ▪ OUTSIDE
Will be as it is now - floating ▪ COMMITTEE RESOURCES
widget on homepage and main CHAIRS* [informational » SUSAN LEAHY,
landing pages. training] MIKE FIGLIUOLO,
▪ DEADLINES GALLUP, AMANDA
(SPREADSHEET)* GORE, SARAH
progression and specificity to ensure the ▪ DKG STORE* SLADEK, NAP
websites allow visitors to get to desired » TRAINING
information easily. This second key driver MATERIALS* Resources for Members
(created for all members to use)
of the website redesign relied on two basic » FORMS*
questions: » DEADLINES
1. How do members and visitors think SPREADSHEET
about finding information? » FLYERS*
2. How many "clicks" are required to get
to the desired information? *State & Chapter
Regarding the second question, the # Chapter Leader Calendar/
WRTeam’s challenge was to limit the number Deadlines on this page
of clicks required to get to the information Resources for DKG Positions
needed, and the group carefully plotted and (resources specific to certain
tracked such click “time.” Even the deepest positions)
info should be available in no more than 4–5
clicks. Organizational Dilemmas: If Only
The site maps included here suggest the Everything Fell into a Neat Little
basic layering of information. The key tabs Category!
are in green, and the team worked hard to The WRTeam also discovered and
keep the number of main tabs to seven as addressed organizational dilemmas that led to
recommended by many website experts. creative solutions:
Second clicks occur on the gold level. Pink
and light blue complete the third and fourth Dilemma 1: How to align Delta Kappa
click levels. Gamma International Educators
Ultimately, the goal of the user-focused Foundation (DKGIEF) information with
and user-friendly organizational drivers was to the website redesign?
maximize user efficiency and productivity to This dilemma arose as the team reflected
heighten interactions with DKG. upon the importance of the Foundation to the

42 · Volume 89-2