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Jan/Feb 2025 | Vol. 82 No. 1

Member Actions
Member Needs
Opportunities Provide prompt & growth support & professional Trust & credibility in the Reassurance about the organization mission & values of the Understanding the to questions or concerns Personalized responses Information about the & news newsletters for updates Subscribing to has a presence or guides informational materials Downloading about DKG membership benefits website to explore Visiting the DKG members colleagues or e

& seminars
testimonials
targeted content
success stories &
Highlight events &
members through
events where DKG
Showcase member
a friend or colleague
Instagram, LinkedIn)
Engage with potential
available to members
educational resources
Attending educational
& seeing posts or ads
benefits of joining DKG
organization’s offerings
Browsing social media
Hearing about DKG from
Educational conferences
marketing
discussion groups
DKG (for example,
Newsletters & email
Bursting the Bubble,
advantages of joining
Educational forums &
Showcase the unique
Consideration
Comparisons with other
comparison chart, etc.)
Assurance of community
about membership fees,
benefits, & opportunities
educational organizations
Clear, detailed information
process
resources
information
personalized
Decision
Attend a meeting
Offer incentives for
Virtual or in-person
Easy to join process
Simplify membership
responses to inquiries
new members, such as
informational sessions
value of the investment
Direct contact with DKG
Contacting DKG for more
resources
workshops
membership
new members
members with
DKG members
Participating in
Organize regular
Easy access to all
experienced ones
Welcome emails &
Onboarding
portal & resources
member benefits &
facilitate networking
on the DKG website
program to pair new
Guidance on how to
orientation materials
welcome package for
Develop a mentorship
introductory events to
with fellow members
Member portal access
introductory events or
Exploring the member
Networking with other
or meet-&-greet events
Create a comprehensive
Introductory workshops
maximize the benefits of
Opportunities to connect
forums
boards
community
opportunities
achievements
achievements
opportunities
Recognition for
media updates
contributions &
Regular events,
events & learning
Online community
Engagement
Encourage member
forums & discussion
Newsletters & social
Continuous learning &
Foster a vibrant online
sharing experiences on
Contributing to Chapter
Participating in events &
workshops, & webinars
Offer a diverse range of
Engaging in discussions &
like-minded professionals
contributions & highlight
professional development
A supportive community of
development opportunities
DKG
others
program
incentives
volunteer
Leadership
organization
social media
opportunities
new members
& success stories
experiences with
Develop a referral
& contribute to the
friends to join DKG
in newsletters & on
Ambassador
Referral programs &
opportunities within
Create leadership &
promotional efforts
Member testimonials
Recognition for their
Taking on leadership
Sharing their positive
roles or volunteering
Feature ambassadors
Referring colleagues &
Benefits for bringing in
Opportunities to influence
Please rotate the page to view. You can also view online at DKG.org > Resources > Officer Resources > Membership.
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