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Communications & Marketing

Marketing DKG Within/Beyond the Society

Marketing DKG within and beyond the Society requires knowing the facts. DKG
International President (2020–2022) Becky Sadowski recently noted that knowing
“who we are” and “why we are” is integral in telling the DKG story and is the
epitome of marketing. Capturing the essence of the “who” and “why” of DKG is
thus the first step in successful marketing for member recruitment and retention
and for making DKG a visible force for education in communities.
Who is DKG? The DKG vision statement captures the “who.” DKG is Leading
Women Educators Impacting Education Worldwide. Why is there a DKG? The
DKG Mission statement clearly explains the “why”—“The Delta Kappa Gamma
Society International promotes professional and personal growth of women
educators and excellence in education.” The seven Purposes of DKG further
solidify why there is a DKG, with key words uniting, honoring, advancing,
initiating, endowing, stimulating, and informing.
But as you market DKG within and beyond the Society, remember that, for
someone to appreciate the “who” and “why,” they must believe that the message
is authentic. Take time to personalize your marketing message so that prospective
members, community agencies, and potential donors see DKG as an integral part
of your life, their communities, and the educational world as a whole.

Implement a Plan
The International Communications and Marketing Committee has attempted to
design a plan that allows members to market DKG in their own way and that uses
something easy to remember and replicate:
• WHO? • WHERE?
• WHAT? • WHY?
• WHEN? • HOW?
Who needs DKG? Identify educators, community agencies, and donors that
need what DKG has to offer. The list includes all educators (active and retired
*For additional educators, student teachers, award and grants/scholarship recipients, college students,
information educators new to the community or to the field, etc.), local nonprofits, philanthropic
on marketing groups or individuals, and more. Create a list of who needs what DKG has to offer.
strategies, contact What are the benefits of DKG? Promote personalization through
the International acknowledging the value of DKG to you, for others individually, and for the
Communications community. Marketing the benefits of DKG as opportunities creates an authentic
and Marketing means to nurture those who have been identified as needing what DKG has to
Committee or offer. These opportunities include financial assistance/discounts, a showcase for
see The DKG one’s work (publish, speak, present, etc.), attendance/participation in professional
Bulletin Collegial and personal growth opportunities (conferences, conventions, trainings, seminars,
Exchange article etc.), a network for personal and professional fellowship, and service and advocacy
(Volume 87-4, in community and educational forums.
2021): “Take When is the time to market DKG? The answer is simple! Any time is the
Action! Master time to market DKG. Seize planned and unplanned encounters to share your DKG
the Method of story. Planned encounters with a colleague or unplanned encounters with persons
Marketing.” who mention their schools are examples of the time to market DKG. Be persistent,

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